Kiwi harvest season in China+price
Although September and October are the kiwi harvest season in China, the market is currently doing well, as the prices of the once popular Cui Xiang and Xu Xiang varieties are now one Chinese yuan ($0
15) lower than last year
Price cuts for this year should account for the impact of the COVID-19 pandemic, with many consumers reluctant to spend money as they get better deals
Kiwis are known to make their debut in the windswept hills of Shimla
Farmers are pleased with the quality of the items that have been properly shipped and preserved
The sales season of the new Xiuwen kiwi has officially started
The new season has started earlier than usual due to the deteriorating monsoon season and ongoing flooding
Total production has increased by more than 30% compared to last year
The impact was particularly acute for the kiwi trees, which are reaching their peak yields this year
The availability season for Xiuwen kiwis is expected to end earlier around the Chinese Spring Festival [1
February 202], as production volumes are lower than normal
Xiuwen kiwi tree “We operate under an integrated ‘farm + farmer’ management model
Our kiwi plantation in Ganba in Xiuwen covers about 133 hectares
The annual production volume is about 500,000 kg
All kinds of Xiuwen are in demand for kiwis
” Germany) was not affected by the outbreak, and demand subsequently declined
We provide markets all over the country and promote all types of markets in every region
Xiuwen kiwi is sold at about the same price as last year
– -he said
It is Wu Shaoxin, president of Guizhou Guiren Fruit Organic Agricultural Development Co
, Ltd
(later known as ‘Fruit of Guiren’)
Guiren Fruit has expanded its sales channels over the years and now primarily sells kiwis through Guiren Fruit’s online store JD
com, WeChat dealers, and private dealers, as well as online visitors harvesting their own kiwi farm
Meanwhile, Guiren Fruit also sells kiwis through traditional supermarkets
Mr
Wu Shaoxin said: “The Covid-19 virus is hitting China hard
The quality of the Guiren Fruit kiwi variety is currently not affected by the disease
Moreover, the Guiren Fruit kiwi is organic
” as an ambassador for environmentally friendly, healthy fruit
During this epidemic, the brand has won the hearts of Chinese consumers in the mid-to-high end market
”
Fake Xiuwen kiwis are always available on the Chinese market
Despite the necessary measures taken by the authorities, fake xiuwen kiwis continue to appear on the market
The company relies on ‘increased fertilizer input + phosphorus and potassium fertilizer + foliar fertilization with trace amounts of amino acids to ensure high product quality and production rates
The company does not use fillers
The business concept behind Guiren Fruit is attracting more customers in the middle and high-end markets and slowly changing attitudes towards the environment, health, and environmental sustainability among consumers from small to medium-sized markets
This change in perception will help consumers differentiate between real (organic) kiwis and fake Xiuwen kiwis while enhancing the reputation of Guiren fruit among Chinese consumers
Xiuwen kiwi tree The harvest started very early this year
Some farmers just want quick profits and early harvests to take advantage of higher early season prices
Their unripe kiwis hit the market 20 days earlier
But major kiwi growers are benefiting from government initiatives that help them wait for the kiwis to ripen during their harvest
They only come onto the market if their kiwis meet strict casting standards
Finally, significantly fewer traders with unripe kiwis entered the market this year than last year
According to the Huajing Agricultural Research Institute (华经结果研究院), China’s kiwifruit production is expected to accelerate to 4
36 million mu (718,000 hectares) by the end of 2019
The total production volume is 3 million tons of cotton
The profit has further reduced purchase prices in areas with high growth
In 2014, farm kiwi yellow flesh, yellow flesh, and red flesh prices ranged from 5
4 yuan (US$0
81) per kilogram to 8
6 yuan (US$1
28) per kilogram and 12
30 yuan per kilogram respectively
In 2019, however, prices were expected to drop to 3
2 yuan (0
48 USD) per kilogram, 3
8 yuan (US$0
57) per kilogram, and 6
4 yuan (0
95 USD) per %, respectively
Cultivation speed is not the only determining factor; significant differences can be observed between cultivars
For example, in Zhouzhi County in Shaanxi Province, the largest kiwifruit growing area in China, the price on September 29 was 4
6 yuan (US$0
69) per kilogram in Zhonghua, out of 10
1 yuan (US$1
51)
dollars) per pounds per kilo Hayward at 11
5 yuan ($1
72) ) per kilograms
Kilogram for Cui Xiang and 10
2 yuan ($1
52) per kilogram for Xu Xiang
Meanwhile, the prices of red meat kiwifruit and Rui Yu kiwifruit reached 16 yuan ($2
39) per kg, respectively
kg and 20 yuan ($2
98) per kg
The total cultivated area in Zhouzhi Province is 432,000 mu (69,700 hectares), of which 44% is Hayward, 27% is Cui Xiang and Xu Xiang, and 21% is Qin Mei, and Yate, and 8% is other crops
China has long been a kiwi producer, and its production has grown steadily in recent years
In contrast, imported kiwis are often ignored by mid- to high-end consumers because they tend to be better in taste and texture
For example, imports of kiwi to China have increased in volume and value in recent years; Imports in 2019 reached 128,700 tons with a total value of $455 million, marking year-on-year increases of 13
6% and 10
7%, respectively
The difference in the appearance and quality of the fruit comes from a combination of techniques and methods
Most kiwis are grown in China on independent family farms, mostly in varieties such as Qin Mei and Yate
These farms often lack experience in selective farming and are unable to upgrade their production techniques
At the same time, the fragmentation of Kiwi skills makes it difficult to establish management standards, resulting in significant variations in quality
In addition, the supply chain used to get fruit from farms to consumers is long and complex, which can negatively affect fruit quality
With price increases this year, the impact of the COVID-19 pandemic must also be considered, with many retailers trying to cut costs due to higher prices
In addition, many farmers have limited stocks and therefore want to sell their products quickly, leading to lower prices
Towards the end of July, many farmers began to harvest unripe kiwifruit for sale before the season
Despite initially fetching high prices, the poor quality of the fruit has had a direct impact on consumer confidence, further reducing market prices and seriously damaging the reputation of some brands among consumers
At the end of September, when the Mid-Autumn Festival and National Week are approaching two holidays, the price of kiwi will drop slightly, if not dramatically
